Danielle Frylinck Flagship Store

Creating a sensory experience for our shoppers with our flagship store. As a mainly digital brand, nothing can compare to selling our products in store and having people actually touch and feel local, there really is nothing like the special moments of connection with our customers. By including a selection of our favourite local brands, we aim to grow the industry and awareness of handmade, quality pieces and the slow fashion movement. 

Vision and Mission

For the Consumer - A retail shopping experience with local brands. Shop clothing, footwear, accessories, children's wear and home wear. Support ethical and sustainable practices with mending, restoration and a look into how your clothing is made in the Danielle Frylinck Studio. 

For the South African Designer and Supplier - A home among other designers who understand the nitty gritty of local small business. Online order pick up spot, shared office space and a space to launch workshops and talks. 

For the locals - A space to enjoy, feel and live. Workshop space for jewellery, networking events and more.

 Brands you can shop at our flagship

Matsidiso Shoes; Mia Melange; Cameron Collective; Mary Jean Jewellery; Miss H Jewellery; Cool Wood Creations; Rooted Plants; Kim Atkins Jewellery
Interested in joining our team? Email us at info@daniellefrylinck.com

Launching 3 April 2020

5 3rd Avenue; Parkhurst; Johannesburg; 2193; South Africa






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