About


Pattern Making 

'It's not just clothing, it's a story'
Do you want confidence? Do you want to feel incredible in your clothing? The feeling that you can crush that interview and that you can be the person that you want to be? We feel your pain and we're here to help. 
We've been there! You're getting ready for the day and you've visualised your outfit and every detail and you put it on...and you're flooded with insecurities! The bust is too tight, the waist is too tight, the hips are loose, the underarm area fits strange and the list goes on and on and on! 
We're here for you and our hope is that you never face those issues again. 

'My aim is to create timeless, classic pieces that are easy additions to your current wardrobe. Effortless, well tailored and high quality garments that will flatter a woman and last her a life time'.

We sell on our online store as well as from our flagship store in Parkhurst. What if you can't shop online because you're worried about the fit? We hear you! Almost all of our orders are made as they come in, so you can send us your measurements and we tailor our patterns just for you. Alternatively pop in and shop with us. 

We're never ever going to allow you to wear a piece of clothing that doesn't make you feel good ever again. 

Our vision
Every piece of clothing we own carries a story. And we never really stop to think about the process and where our clothing comes from.
Its my vision to make this process more transparent. Since I was a little girl, there have been three things that I love: creating, emotions and books. So after much trial and error and issues and life and all that fun stuff. I set out to create a brand that created, makes people happy and evokes emotion and tells a story. 
Each garment starts with the design process that never follows the same course, we draw inspiration from fabrics, the outside or doodles and sketches in our studio. From there the pattern making, drapery and cutting begin and the garment lands in the hands of our trusty tailors.


Once the design is finalized and the quality approved we produce a small number of garments in our studio. Usually as few as 10 per style and colour to ensure authenticity and exclusivity. 
Visit Us
Creating a sensory experience for our shoppers with our flagship store. As a mainly digital brand, nothing can compare to selling our products in store and having people actually touch and feel local, there really is nothing like the special moments of connection with our customers. By including a selection of our favourite local brands, we aim to grow the industry and awareness of handmade, quality pieces and the slow fashion movement. 
5 3rd avenue ; Parkhurst ; Johannesburg

 

 

 

 

 


 


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