Creating a sensory experience for our shoppers with our flagship store. As a mainly digital brand, nothing can compare to selling our products in store and having people actually touch and feel local, there really is nothing like the special moments of connection with our customers. By including a selection of our favourite local brands, we aim to grow the industry and awareness of handmade, quality pieces and the slow fashion movement.
Vision and Mission
For the Consumer - A retail shopping experience with local brands. Shop clothing, footwear, accessories, children's wear and home wear. Support ethical and sustainable practices with mending, restoration and a look into how your clothing is made in the Danielle Frylinck Studio.
For the South African Designer and Supplier - A home among other designers who understand the nitty gritty of local small business. Online order pick up spot, shared office space and a space to launch workshops and talks.
For the locals - A space to enjoy, feel and live. Workshop space for jewellery, networking events and more.
A home of local brands. Shop handmade variety all in one place and get you favourite pieces delivered straight to your door.